Neue Rothof

Goethestraße has always been considered Frankfurt’s most famous luxury shopping street. But those in search of beautiful things usually stroll a little further down the parallel street. Amid modern architecture, a shopping paradise for the discerning has emerged on Neue Rothofstraße, featuring exclusive boutiques and concept stores. Whether it’s high-quality accessories, Italian custom-tailored suits, or women’s fashion: anyone seeking luxury will find what they’re looking for there. To top it off, chic bars and cafés beckon, where you can celebrate your purchases and plan your next ones. Incidentally, the name Rothof traces back to the historic Roter Hof—an estate that stood here during the Middle Ages and early modern period. Initially, a narrow alley lined with simple half-timbered houses developed here; in the 19th century, it was straightened and redeveloped. Back then, merchants and servants working for the mansions on the grand boulevards—such as the nearby Neue Mainzer Straße—lived here. Since its near-total destruction during World War II, the street has become exclusively a commercial thoroughfare.